Highly Effective Sales Coaches Drive 19% More Sales

Build new skills and significantly increase sales

Most sales managers fail to get the results that they work so hard to achieve because they are not developing their sales teams to be more effective. They believe their role is to be a “super rep” or to put out fires.

Some even believe that because they work 50-60 hours a week and help their salespeople, this entitles them to grow their sales.

Many sales managers find it hard to find time to coach because they lack the skills and a proven coaching methodology.

Isn't it time for you to crush your sales quotas?

What if you could be a top performing sales manager within the next 6 months...all without having to miss a day in the field, spend thousands of dollars on training or wait for your company to roll out a new program.

This is exactly why I created the FOCUSED SALES COACHING™. It's a revolutionary approach where I teach you my proven five-step process so you can become a highly effective coach, develop your people and crush your sales quotas.

It's up to you to lead your team, but I guarantee you, if you follow my five-step process, your team will be more engaged and you will hit your sales numbers each month.

After training 100’s of sales executives and thousands of sales managers, I've learned that there are 5 steps you must follow to develop your salespeople to improve their competencies and as a result, I have created the Focused Sales Coaching Methodology.

Sales Manager Training, Perfected

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What Graduates Have to Say

  • Game Changer!

    Suzanne Kampf

    Applying the lessons learned in Steven's Focused Coaching course was a game changer for me. It helped me to develop coaching skills, versus solely acting as a manager, to create ownership amongst my team members and build an accountable culture. A...

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    Applying the lessons learned in Steven's Focused Coaching course was a game changer for me. It helped me to develop coaching skills, versus solely acting as a manager, to create ownership amongst my team members and build an accountable culture. As I transition into a larger role within my company, this mindset is crucial to our organizational success. Thank you, Steven!

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  • Focused Sales Coaching

    Sebastien Drapeau

    This course really helped me understand the importance of Asking vs Telling using the what, Why, How and When. I also noted the importance of working with one or two important things at a time with a rep. Asking a question like: "If you had someth...

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    This course really helped me understand the importance of Asking vs Telling using the what, Why, How and When. I also noted the importance of working with one or two important things at a time with a rep. Asking a question like: "If you had something you would like to improve what would it be?' Reps who receive coaching outperform and are more engaged. I already can see that with the one I spent time coaching. Asking my reps to work on 1 or 2 areas and identify a skill to improve for mid to long term and make a commitment will definitely have a great impact on my team's performance. I took a lot out of this course and applied it right away with my Team with great results. Thanks

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  • STAR Coaching Program

    Errol Camacho

    The STAR program is an extremely valuable resource for Sales Leaders that is simple, relevant and impactful. I would highly recommend to others.

    The STAR program is an extremely valuable resource for Sales Leaders that is simple, relevant and impactful. I would highly recommend to others.

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  • Great course!

    Dana Barker

    Thank you Steven, this was a great course. I enjoyed the learnings and then putting them into practice.

    Thank you Steven, this was a great course. I enjoyed the learnings and then putting them into practice.

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  • Simple & Effective Coaching Principles

    Nada Scanga

    Really appreciated the structured approach. As a new ASD, I particularly liked hearing about the most common coaching mistakes & the simplicity of the 4 key pillars (asking effective questions, commitment, pen to paper & accountability....

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    Really appreciated the structured approach. As a new ASD, I particularly liked hearing about the most common coaching mistakes & the simplicity of the 4 key pillars (asking effective questions, commitment, pen to paper & accountability. I implemented the coaching planner with 5 of my reps and it really forced them to think about their individual needs and area of improvement. It was a very worthwhile exercise (especially for the newest members of my team) Thank you! Nada

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