Are you tired of continually pushing your sales reps to do more and working countless hours and not still not getting the results you desire? 

Let me let you in a secret...it’s, not your fault. With more and more on your plate than ever before, learning how to coach isn’t at the top of your list.

After 25 years of research, I have learned that the best way to CRUSH your sales numbers is not by more training, but by taking a focused approach to coaching.

The Good News:

Highly effective sales coaches who spend sufficient time in the field coaching and follow a coaching methodology can drive 5-20% more sales than their less proficient counterparts.

The Bad News:

Only 14% of sales managers are spending enough time sales coaching, only 7% are effectively sales coaching and less than 1% are doing the right kind of coaching and debriefing.


What if you could increase the sales in your region by 5%, 10% or even 15% by simply learning how to coach your sales reps to be top performers? What would that do the company’s bottom line? Imagine if you could drive an additional $2M, $5M, or even $10M in sales?

What would that be worth to you? Maybe it’d be that bonus that will allow you to treat your family to something special. Perhaps a promotion to that position you’ve been working towards for years. Maybe it’s that company recognition that catapults your career?

The options are endless and all within your reach.

The industry is filled with many hard working, knowledgeable and capable sales managers like you.

The problem is, that very few people actually figure out how to consistently and methodically develop their salespeople to be top performers

Why? Because they are too busy managing their people and are bogged down in the day to day minutiae to focus on becoming great sales coaches.

Improving the performance of your team does not have to be a slow or difficult process.

I believe in fast wins and having FUN. I know that if you are going to invest in something it has to give you a return.

With the right focus, the right training, and the right tools, you can implement a step-by-step plan to go from good to great in the shortest amount of time possible.

You can move from coaxing your reps to perform to having them crush their sales numbers.

And, you can improve sales performance NOW as you learn how to coach and grow your people and grow your business this year.


Transform Your Salespeople Into Top Performers

Starting Crushing Your Sales Numbers While You Learn the Best Way to Grow Your Team and Your Sales.

While there are many sales management training programs out there, the challenge for sales managers isn’t lack of desire -- it’s that their organization isn’t investing the $10-$15,000 needed on their development.

I designed The Star Sales Coaching Program to give sales managers like you the “high touch” support you need in a structure that is easy to say “yes” to.

This is not your normal online video course. Instead, we provide you with the customized one-on-one training and coaching that is necessary for true success. You’ll receive lifetime access to get on-demand, how-to-video content, coaching tools and templates.

Once you implement this system, your salespeople will perform at a higher level almost overnight. You’ll communicate and lead your team with greater confidence and you’ll crush your sales quotas month after month.

Just Don't Take My Word For It

See What The Experts Say

“If you want the fastest and surest path to better sales https://lh3.googleusercontent.com/5o_srz9SBP6ss9GgRgcdVx7YuNIFiSd8oO3c7AJxSQipRvmcVRCfInitqL9Q_5X7S-WzcJtV7gTLo8Kqy8mW=s0performance, the answer is coaching. Steven Rosen’s STAR Sales Coaching Program will give the tools and techniques you need to coach your team to greater success now.”

Anthony Iannarino, International Speaker and Author of The Only Sales Guide You’ll Ever Need


"There is not a single sales manager who wouldn’t benefit from the STAR Sales Coaching Program. There is nothing more impactful for driving increased sales than a sales manager meeting 1:1 and effectively coaching his/her people. Stop making excuses about why you can’t or don’t have time to coach your people and take advantage of Steven’s expertise at developing great sales leaders.” 

Mike Weinberg, Author of the #1 Amazon Bestseller, Sales Management. Simplified. - The Straight Truth About Getting Exceptional Results from Your Sales Team.

“The STAR Sales Coaching Program uses the Adult Learning Model with video methodology and combines coaching tools, workbooks, quizzes, 1 on 1 coaching to make the training stick. I highly recommend this important course on learning how to effectively coach salespeople.”

Ken Thoreson, President Acumen Management Group, LTD


All the training, exercises, coaching, reinforcement, tools you need to become a master sales coach

1. Skill Benchmarking

The Coaching Effectiveness Snapshot™ provides you with sales rep feedback on your coaching effectiveness. You receive a detailed report and a debriefing session.

2. Focused Coaching On- Demand  

In Focused Sales Coaching, you will learn how to effectively coach your salespeople into top performers – leading to increased sales, better engagement, and improved job satisfaction. Steven will teach you a five-step coaching process that will develop and inspire your salespeople to achieve new levels of performance.

In this online learning program, you will learn how to:

  • Avoid common coaching mistakes that can negatively impact performance
  • Develop a self-motivated, engaged, and fully accountable team of top performers
  • Develop a coaching mindset
  • Develop individual sales rep coaching plans
  • Engage and retain your top salespeople
  • Create greater accountability for achieving goals
  • Employ simple, yet effective techniques to create sales rep buy-in and behavioral change

  • 1
    Focused Coaching Introduction
    • Focused Coaching Introduction
    • Focused Coaching Participants Workbook
  • 2
    Chapter 1: The What and Why of Coaching
    • The What and Why of Coaching
  • 3
    Chapter 2: Steven's Top 10 Coaching Mistakes
    • Top 10 Coaching Mistakes
    • Quiz: Top 10 Coaching Mistakes
  • 4
    Chapter 3: Are You a Highly Effective Coach?
    • Find out How Effective a Coach You Are
    • Download: Coaching Effectiveness Sample Report
    • Assessment: Are You a Highly Effective Coach? Find Out.
  • 5
    Chapter 4: Step 1: Focused Coaching Methodology
    • Focused Coaching Methodology
    • Selling Power Magazine - Play to Score Q3 2012
    • Tool: STAR Sales Rep Development Coaching Plan/Coaching Journey
    • Quiz: Coaching Mindset
  • 6
    Chapter 5: Step 2: Self Evaluation
    • Quiz: Self Evaluation
    • Self- Evaluation
  • 7
    Chapter 6: Step 3: Coaching Focus
    • Coaching Focus
    • Quiz: Coaching Focus
  • 8
    Chapter 7: Step 4: Self-Directed Plan of Action
    • Self Directed Plan of Action
    • Quiz: Self Directed Plan of Action
  • 9
    Chapter 8: Step 5: Closing the Accountability Loop
    • Closing the Accountability Loop
    • Quiz: Closing the Accountability Loop
  • 10
    Chapter 9: Pulling it All Together
    • Pulling it all Together
    • Pulling it All Together
    • Tool: STAR Focused Coaching Planner

3. Reinforcement

1. One on One Coaching

Laser Coaching is designed for the busy sales manager who will benefit from having access to Steven’s expertise. 

Each month, I will meet with you (by phone or Skype) one on one with you to help you solve a specific issue that is getting in your way and impeding your ability to become a master sales coach. 

Steven is considered a thought leader in the area of leadership coaching and a seasoned sales management expert. He understands the challenges that sales managers face.

2. Monthly Virtual Q&A Group Calls

These 60-minute interactive calls are led by me personally and are designed to give direct, specific feedback on your coaching challenges, questions, successes and more

3. Facebook Community

Lifetime access to our private
Facebook Sales Management Community. Where you can learn together and share your wins and questions with sales managers on the same journey.

4. Coaching Tools

1. Field Visit Report 

We will customize your field visit report based on your selling model. This tool will help you become a better coach, create a high level of sales rep engagement and improve performance.

2. STAR In Field Coaching Planner 

This spreadsheet will help you become more focused, improve your productivity and impact your sales performance.

3. STAR Coaching Sales Rep Coaching Journey 

This form will put your reps on the pathway to improving their performance, making more money and being highly engaged.


What Graduates Had To Say

“Before I enrolled in the STAR Sales Coaching Program I https://lh3.googleusercontent.com/-5olYRj-OY3tUxp6ac-G2xfVHib_tmZ0oq3q5H-4SKsN_BIPhtqhWQ8qemyH5kDBF0P4nrdZU0qrv4S2mJj_Nl0=s0was never trained on how to coach. I found the initial assessment allowed me to understand the areas that I could improve on to become a better coach. The online learning program provided me with a methodology which Steven supported with coaching every time I had an issue. I highly recommend the STAR Sales Coaching  Program to any sales manager who wants to grow their skills and their sales.”
Mike Dahab, National Sales Manager

“The STAR Sales Coaching Program is based on Stevenhttps://lh3.googleusercontent.com/kh_OZM4I1uu0FQtyFIswBAPvxPQUFdZr-R3K3-OLEOMLxJej58VyukCG0X1Y8Xi81rsz_jEDTo3alZ645R7Y=s0’s many years of experience coaching. The format is easy to digest with useful supporting materials, tools, and appropriate quizzes. The coaching sessions helped me perfect my skills.”

Paul Cooper, VP EMEA &&Asia Litmos by CallidusCloud

“The STAR Sales Coaching Program has helped me focus on coaching my people. Guiding and empowering my team to find answers for themselves, take action and be accountable. His coaching support has proven to be extremely valuable.”

Marie-Hélène Gagnon, Regional Sales Manager

Intensive Implementation Schedule

WEEK 1-2 


Before beginning the STAR Sales Coaching Program, it is imperative that we benchmark your sales coaching skills. To do this, you and your sales team will need to complete an anonymous online survey. Once all your salespeople complete the survey we will send you an 18-page report outlining your coaching strengths, areas for development and potential blind spots. 

A debriefing meeting will be set up with Steven to review the report and to begin building your coaching development plan.

By the end of week 2, you will have:  

  • A solid understanding of your strengths, areas for development and potential blind spots 
  • A plan to improve your coaching 

WEEK 3-4 


Once you have had your debrief with Steven you will get access to the Focused Sales Coaching™ online learning modules. The program consists of 10 modules, 9 videos, a learners workbook, quizzes, and bonus coaching tools. 

You will immediately apply the skills you have learned. The key to skill mastery is practice. You will start using the newly learned concepts in leading and communicating with your sales team. 

By the end of week 4, you will have:

  • A plan to effectively communicate with your team and increase sales 
  • Clear targets on what to work on with each team member 
  • A personalized approach to leading your team 
  • A framework to lead your team to improve performance


WEEK 5-6


You will begin implementing the Focused Sales Coaching methodology. The key to learning is the application. You will work with each of your salespeople to develop individual coaching plans. 

By the end of week 6, each of your salespeople will have developed their first draft of their coaching plan.

WEEK 7-8


By the end of month two, you should have finalized coaching plans for each of your salespeople. These plans will form the basis for coaching over the next 6 months. We will work with you to review your salespeople's coaching plans to ensure that you have built solid plans.

By the end of this month you will have:

  • A plan to effectively communicate with your team and to increase sales
  • Clear targets on what to work on with each team member
  • A personalized approach in leading your team
  • Focused salespeople who start working on improving their performance 
  • Greater confidence in your coaching skills 
  • A roadmap to develop your team and drive performance 
  • Salespeople who feel more empowered and engaged 



You will learn about the power of accountability in the coaching process. This will bring together the entire concept and put you well on your way in becoming a STAR sales coach who creates high performance and results from your team. You will set the expectation that your salespeople are accountable for their own development.

Next, you will put together a plan on how to effectively allocate your time in the field by rep and by month for the entire year.  

By the end of this month you will have:

  • Feelings that you are at the top of your game as a manager
  • Developed a greater trust with your team
  • A strong sense of accomplishment
  • Accountable salespeople who do what they say  
  • A higher level of sales rep engagement 
  • Momentum to start hitting and surpassing sales goals



After four months of learning, applying and reinforcing the concepts of the STAR Sales Coaching Program you will be confident in your coaching and have developed the know-how and the ability to actually coach.

By the end of the program you will have:

  • Hit or increased your sales numbers each month
  • Incorporated coaching as the new normal to effectively lead your team
  • Evolved into a master sales coach instead of micro-managing your people
  • A greater level of job satisfaction

30 Day Money Back Guarantee

There’s absolutely no risk on your part. Just the promise of improved sales rep performance if you implement the steps and strategies I teach you within the STAR Sales Coaching Program. 

You’ve got an important decision to make. 

Without a doubt, this system will help you develop your sales team and crush your sales quotas month after month. Right now, I invite you to purchase this system and start experiencing the results this training will give you. 

We are in the business of creating courses that create results. If for any reason you are not thrilled with the content and the potential impact it will have on your sales, we will refund your tuition 100% within the first 30 days. Just send us an email.

You got my word on it,

Steven Rosen

Frequently Ask Questions

1. How Long Will It Take Me to See Results? 

As you learn and apply my coaching process you will start to see improvements in performance in the first 3-6 months. The improvements made will continue to positively impact your results in months to follow. 

2. Who is Steven Rosen? 

Steven brings over 25 years of Executive Leadership and Coaching experience in Pharmaceutical, Biotech, OTC and Medical Devices sectors. He has a proven track record of delivering stellar sales results. He is recognized as a thought leader in the area of Sales Leadership and is considered one of the Top 50 Sales Influencers. His Blog-The Sales Management Blog and his book 52 Sales Management Tips – The Sales Managers Success Guide have respectively been recognized in the Top 50 Sales Blogs and Top 50 Sales Books.  

3. How Does This Program Work?

We have built this program based on best practices of leadership development. We benchmark your skills, teach you the process, provide you with coaching and tools to reinforce the concepts learned. We help you master the skills to become a highly effective sales coach.  

4. Who’s a Good Fit For This Program? 

Both new and tenured sales managers who have the desire to improve their skills, the skills of their team and drive better sales performance. 

5. Do You Have a Guarantee? 

Yes, we offer a 30-day no questions asked money back guarantee.

6. Is This Program Only For Sales Managers? 

The fact is any manager can benefit from being a great coach and being able to effectively develop their direct reports. This program would offer these managers a step by step process for improving their direct reports' skills and competencies.

7. How Much Time Must I Invest In this Program to Get Results? 

You can learn the system in under 1-hour. The key is application and practice in the field. The program changes the way you interact, engage and coach your sales reps. The time invested happens while you are in the field.  

Here's What You Get

I sell simlar programs to fortune 500 companies for $10,000+ and this program comes with $7000 in value

  • Coaching Effectiveness Snapshot™ ($500 value)

  • Focused Sales Coaching™ Course ($200 value)

  • Monthly Laser Coaching Sessions ($1600 )

  • Monthly 60-Minute Live Virtual Q&A Calls ($2000 value)

  • Access to the private Facebook community ($500 value)

  • Customized Focused Coaching Field Visit Report* ($1500 value)

  • STAR Focused Coaching Planner ($500)

  • STAR Focused Sales Coaching Sales Coaching Journey ($200 value)

  • Signed copy of my book “52 Sales Management Tips” (Priceless)

Pricing options

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